Rooted Chiropractic Privacy Policy
Effective Date:08/19/26
Rooted Chiropractic ( “we,” “us,” or “our”) respects your privacy and is committed to protecting
the personal information you provide to us. This Privacy Policy explains how we collect, use,
disclose, and protect information obtained through our website, online forms, communications,
and other interactions with our office.
This Privacy Policy is separate from our HIPAA Notice of Privacy Practices, which describes
how Rooted Chiropractic may use and disclose protected health information and your rights
regarding that information.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
● Name
● Mailing address
● Email address
● Telephone and mobile phone number
● Appointment and scheduling information
● Information submitted through website forms or contact forms
● Communication preferences
● Information you provide when communicating with our office
● Other information necessary to respond to your requests or provide our services
Certain information we collect in connection with providing healthcare services may constitute
Protected Health Information (“PHI”) and is handled in accordance with applicable HIPAA
requirements and our Notice of Privacy Practices.
2. How We Use Your Information
We may use your information to:
● Respond to inquiries and requests
● Schedule, confirm, change, or remind you about appointments
● Communicate regarding our office and services
● Provide requested information
● Send office announcements and updates
● Send educational information
● Send promotional offers and marketing communications when permitted and appropriate
consent or authorization has been obtained
● Maintain and improve our website and services
● Protect the security and integrity of our systems
● Meet applicable legal and regulatory requirements
3. SMS/Text Messaging
If you provide your mobile telephone number and provide the applicable consent, Essential
Family Chiropractic may send you SMS/text messages regarding:
● Appointment reminders and confirmations
● Scheduling and rescheduling
● Office communications and updates
● Requested information
● Educational communications
● Promotional offers
● Marketing messages
Message frequency varies. Message and data rates may apply.
You may opt out of receiving SMS/text messages at any time by replying STOP. You may reply
HELP for assistance.
Consent to receive marketing text messages is not a condition of receiving healthcare services,
purchasing goods or services, or otherwise doing business with Essential Family Chiropractic.
Opting out of marketing text messages will not affect your ability to receive care from Essential
Family Chiropractic.
4. Mobile Information and SMS Consent
Rooted Chiropractic does not sell or rent your mobile phone number or SMS consent
information to third parties for their marketing or promotional purposes.
Mobile information and SMS consent information will not be shared with third parties or affiliates
for their own marketing or promotional purposes.
We may use service providers that assist us in delivering communications and operating our
business, subject to applicable privacy, security, contractual, and legal requirements.
5. HIPAA and Protected Health Information
Rooted Chiropractic is committed to protecting the privacy and security of Protected Health
Information in accordance with applicable federal and state requirements.
Our use and disclosure of PHI is governed by our HIPAA Notice of Privacy Practices.
Where HIPAA requires a specific patient authorization for the use or disclosure of PHI, obtaining
general consent to receive SMS/text messages does not replace that authorization.
6. Marketing Communications
We may send promotional or marketing communications when permitted by applicable law and
when the necessary consent or authorization has been obtained.
You may withdraw your consent to receive SMS marketing messages by replying STOP to a
text message.
Where a proposed marketing communication involves the use or disclosure of Protected Health
Information and HIPAA requires a separate authorization, Rooted Chiropractic will obtain the
required authorization before using or disclosing that information for the marketing purpose.
7. How We Share Information
We do not sell or rent your personal information for third-party marketing purposes.
We may disclose information to service providers that perform services on our behalf, such as
technology, communications, scheduling, website, or other business-support services, when
appropriate and subject to applicable privacy and security requirements.
We may also disclose information when required by law or when reasonably necessary to
protect our rights, comply with legal obligations, prevent fraud, or protect the safety and security
of our patients, staff, or others.
When a service provider receives Protected Health Information on our behalf, we follow
applicable HIPAA requirements regarding business associates and the protection of PHI.
8. Website and Online Information
When you visit our website, certain technical information may be collected automatically, such
as:
● Internet Protocol (IP) address
● Browser type
● Device information
● Pages visited
● Referring website
● Date and time of visits
● Cookies or similar technologies
We may use this information to operate, secure, analyze, and improve our website and online
services.
9. Third-Party Services and Links
Our website may contain links to websites or services operated by third parties.
Essential Family Chiropractic is not responsible for the privacy practices of third-party websites
or services that we do not own or control. We encourage you to review the privacy policies of
those third parties.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect
personal information from unauthorized access, disclosure, alteration, loss, or misuse.
No electronic transmission or storage system can be guaranteed to be completely secure.
Protected Health Information is subject to additional safeguards as required by applicable
healthcare privacy and security laws.
11. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for
which it was collected and to comply with applicable healthcare, legal, regulatory, accounting,
and business requirements.
Healthcare records and Protected Health Information may be subject to separate retention
requirements.
12. Your Choices
You may contact us to:
● Update or correct your contact information
● Change communication preferences
● Ask questions regarding this Privacy Policy
● Request that we stop sending marketing communications
For SMS messages, reply STOP to opt out or HELP for assistance.
Rights concerning Protected Health Information are described separately in our HIPAA Notice of
Privacy Practices.
13. Children's Information
Rooted Chiropractic provides healthcare services to children and families. Personal and health
information concerning minor patients is handled in accordance with applicable healthcare
privacy laws and the rights of parents, guardians, and personal representatives.
Our website is not intended to solicit personal information directly from children without
appropriate involvement or authorization from a parent or legal guardian.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology,
services, or legal requirements.
When changes are made, we will update the Effective Date displayed at the top of this policy.
15. Contact Us
If you have questions about this Privacy Policy, SMS communications, or our privacy practices,
please contact:
Rooted Chiropractic
107 W Grand River Ave Howell Mi 48843
wellness@gorootedchiro.com
517-518-8963
For questions regarding the use or disclosure of your Protected Health Information, please refer
to our HIPAA Notice of Privacy Practices or contact our office.
Terms and Conditions
SMS Consent Policy